Monday, October 14, 2013
Half-a-million people have fled their homes in and around the Indian state of Orissa after Cyclone Phailin made landfall.
Wikinews interviewed specialists in meteorology about the devastation the cyclone has caused.
What Is My Risk Of Getting Cancer?
There are 3 types of cancer risk groups:
The lifetime risk is the chance of you getting a particular type of cancer in your lifetime. When you visit a doctor for cancer screening, you will be classified into one of the groups above according to your gender, age, lifestyle, environment, race and family history of cancer. For example, a man in his fifties who works in a factory, lives in a very polluted city and smokes 10 cigarettes per day may belong to the high risk group. People from different risk groups will have different cancer screening schedules and may start their screening tests at an earlier age or have more frequent tests.
It is important that you look up the cancer screening guidelines of your country to make sure your doctor is planning the right combination of cancer tests. Some tests may not give you all the confirmation you need therefore having the right tests is critical to detect any signs of cancer as soon as possible. Going through more tests than you need will only result in you spending a lot of unnecessary time and money.
What Are The Cancer Tests I Need To Do?
The tests you will be going through should involve some or all of the following:
Cancer Can Strike When You Least Expect It
It is important that you follow your cancer screening test schedules religiously to prevent detecting any case of cancer in your body at a later or last stage. Everyone knows that the chances of treating cancer is easier in it’s early stages so please do not take the unnecessary risk by being arrogant and lazy about doing your cancer tests. These cancer tests could save you lots of money in the long run and most importantly, they could save your life.
Monday, October 14, 2013
Half-a-million people have fled their homes in and around the Indian state of Orissa after Cyclone Phailin made landfall.
Wikinews interviewed specialists in meteorology about the devastation the cyclone has caused.
Saturday, February 14, 2009
Philippine fishermen, volunteers and authorities with dozens of fishing boats have joined hands in guiding back to sea about 500 disorientated melon-headed whales that were stranded in the shallow waters near the mouth of Manila Bay delta in the Bataan Peninsula.
The gentle mammals were first spotted swimming back and forth and straying very dangerously close (about a mile or 1.6 kilometers) to the shores of the coastal towns of Pilar, Orion and Abucay 135 kilometers northwest of Manila at around at around 4:00 am on Tuesday, said Philippine Coast Guard (PCG) Commodore Luis Tuazon and Bataan Governor Enrique Garcia Jr.
The Philippines Bureau of Fisheries and Aquatic Resources (BFAR) said its has responded to the reported mass “stranding” of whales off Pilar coastal waters in the province of Bataan where the famous and historic Corregidor Island is located.
Using dozens of fishing boats with machines shut down and bare hands, more than 100 village fishermen and volunteers along with BFAR, local police and Philippine Coast Guard personnel have joined the massive rescue. With great difficulty, the emergency team has waded into the chest-deep water, clapping their hands and hitting the surface to guide and drive the whales farther away from the coastal shore to deeper waters.
“The mammals were at first thought to have been dolphins, but experts then identified them as melon-headed whales,” local veterinarian Mariel Flores said. “This type of whale can be easily mistaken for dolphins because of their size and their teeth, which resemble those of dolphins. The mammals have ears that are sensitive to large changes in pressure underwater,” she added.
This type of [melon-headed] whale can be easily mistaken for dolphins because of their size and their teeth, which resemble those of dolphins. If their eardrums are damaged they become disorientated and they float up to the surface. | ||
“It looked like they never wanted to leave. They looked sad,” said Rodolfo Joson, a village councilor. Joson and his son, Joey, a fisherman like him, have rushed home at about 4 a.m. to report the pod sighting. “It was still dark when we waded into the water. The whales were about 200 meters from the shore. The water was up to my neck. We first checked their conditions by playing with them. They did not repel us or leave. They were making hooting sounds,” Joson explained the mass beaching. “It seemed they were running away from waters that they didn’t like. Dolphins are happy and strong creatures. They raced with ships,” he added.
A post-mortem examination has revealed that four dead whales found beached farther up north in Abucay, Bataan, include two adult females, one of which was pregnant, while the other gave birth to a calf that also died, said Dr. Lemnuel Aragones of Ocean Adventure in Subic Freeport who did the necropsy at the Bataan fisheries office in Balanga City.
This is the first time that such large numbers of dolphins had been stranded in the Philippines. “We are trying to come up with a possible explanation to this unusual occurrence. It could be that the dolphins had lost their bearings and inadvertently ended up on the shallow portion of the coast unable to extricate themselves,” said Dr Lemuel Aragones, Associate Professor at the UP Institute of Environmental Science and Meteorology.
Dr Aragones, who holds a PhD on Tropical Environmental Studies (Marine Ecology) from Australia’s James Cook University, explained that “the melon-headed whales of the dolphin family have sophisticated navigation systems that operate on a principle similar to sonar instruments used in submarines. Like humans, dolphins also follow a ‘leader’ of their pod. It is possible that the leader of this dolphin [pod] had somehow lost its way. In turn, the leader’s acoustic system, which serves as its guidance system, might have been impaired,” the marine expert elaborated.
Dr Aragones said “BFAR, UPIESM, and the Ocean Adventure Marine Park in Subic started the Philippine Marine Mammals Stranding Network (PMMSN) in 2005 as a response to cetacean strandings or beachings.” She cited the PMMSN training received by BFAR officers in Bataan during Tuesday’s mass beaching. She has asked the government to release funds for marine mammal studies.
The two adults had damaged eardrums, Alberto Venturina, the provincial veterinarian, said. “Dolphins with injured eardrums become disoriented, cannot dive for food and are too weak to swim and just flow with the current. If it’s a sick leader, the animal needs to be identified and taken out of sight of the rest of the pod so the healthy dolphins could be prodded back to sea,” he added.”The two animals were identified as melon-headed dolphins, weighing about 250 to 300 kilograms (550 to 660 pounds),” explained Venturina, adding “the third dolphin was only a month old and measured barely a meter long. Its gender had not yet been determined.”
According to Nelson Bien, head of the Fisheries Resource and Management Division of BFAR Region III, a necropsy by BFAR, the provincial veterinarian, and veterinarians from the Ocean Adventure in Subic Freeport has traced the cause of their death to drowning.
The marine doctors have determined that the marine mammals might have drowned after failing to extricate themselves from the fishing nets or “baklad,” explained Dr. Mundita Lim, director of the Protected Areas and Wildlife Bureau (PAWB) of the Department of Environment and Natural Resources (DENR). “There were no injuries to their ears, like visible lesions, but the possibility of an acoustic problem or trauma is still there,” Dr Lim explained, saying, “more tests, like analysis of tissue samples and MRI tests will have to be done to see if there were other injuries to the animals not visible externally.”
They are sending tissue samples to the University of Philippines in Los Baños, Laguna for analysis. “If it was something like climate change, then it would be a bigger environmental problem,” Lim added.
A fourth and pregnant one was also found dead in the village of Tortugas in the town of Balanga, Bataan, said Bien, saying they were investigating the incident and would conduct a “water quality and water parameter test” to determine why the dolphins beached to shallow waters. The condition of melon-headed whale found at Talisay River and taken to Ocean Adventure in Subic Freeport has improved amid forced feeding and treatment of its 2 wounds, said Nilo Ramoso, Biologist III, Pawikan Conservation Project.
Dr. Westly Rosario, BFAR Center chief in Dagupan City, has reported that BFAR personnel were also investigating a “problem in the water, probably chemical pollution,” to explain why the dolphins beached and sought shelter in the shallow waters. The dolphins have faced the same direction and their blowholes above water, they seemed to be avoiding something. “The dolphins were behaving in the same way, they have the same action. People were trying to drive them back into the sea but they refused. There could be chemical pollution somewhere which they were avoiding,” Rosario explained.
Dolphins’ disorientation is sometimes caused by the changes in earth’s magnetic field “that cause the dolphins’ navigational mechanisms to go haywire,” Dr. Edgardo Gomez, professor emeritus of the University of the Philippines Marine Science Institute, said, adding that “it could also be chemicals in the water that affected the dolphins, although this should be proven by water tests.” Philippine marine biologist Rizza Salinas said a possible cause for the stranding of large pods of distressed whales is that there could have been illegal dynamite fishing in the area.
“This is very strange. What is also unusual is they appeared disoriented. I am on my way to Bataan on board BFAR’s patrol vessel. We will look into the situation. Our patrol boats are also on their way to the area. We are also getting experts on stranding,” said BFAR director Malcolm Sarmiento Jr. Sarmiento, explaining that the highest number of stranded dolphins recorded by the BFAR was only 20 to 30. “It’s something unusual. It’s the first time that such a large pod has entered Manila Bay, and is acting strangely,” Sarmiento added.
“Most strandings are caused by seaquakes, heat wave or disturbances at sea. Such disturbances affect the pressure underwater, which subsequently affects the dolphins’ eardrums and sense of balance, leading to their “disorientation.” The creatures then will avoid diving in deeper parts of the ocean and will swim to shallow areas. They came from the north and were headed towards the South China Sea,” Sarmiento explained, adding that the unusual occurrence may have also been caused when the pod could have been following a sick or injured leader.
Sarmiento has appealed to the public not to inflict harm on the dolphins, which are considered threatened species. “Please do not harm the dolphins because they are already endangered. The authorities should also prevent the people who want to inflict harm on the creatures. They should be arrested, if needed.” Melon-head dolphins are considered threatened species — meaning they are likely to become endangered in the future.
“At around 12 noon, the dolphins were finally guided to the open seas, but residents in Hermosa near Mariveles were surprised to see the dolphins near their shoreline, but around 4:30 pm, all the dolphins have left the shoreline and swam towards into deeper waters,” said Governor Garcia.
“The dolphins swam parallel back to Abucay, Hermosa, and Manila Bay before they were eventually herded farther offshore. There are theories that this phenomenon was a result of the Monday night lunar eclipse. The Fisheries Bureau will know after their tests,” Garcia added.
Having suspected the dolphins’ habitat must have been disrupted, forcing them to flee and seek refuge in shallow waters, Senate of the Philippines Majority Leader, Juan Miguel Zubiri on Tuesday asked experts to probe the cause of the sudden appearance of more than 300 electra dolphins near the shores of Pilar town in Bataan province Tuesday morning.
Senator Zubiri wanted the experts to examine the possibility that an earthquake study, involving an undersea experiment using blasting in the South China Sea by the Lamont-Doherty Earth Observatory (L-DEO) – a collaborator of Columbia University – caused the abnormal behavior of the small whales.
Citing an International Union for Conservation of Nature research concluding that the melon-headed whales may have been distracted by the South China Sea study, forcing the dolphins to wander in the shallow waters, Senator Zubiri said that “the earthquake study is a sea floor investigation project in the exclusive economic zone that includes Taiwan, China, Japan and the Philippines for its earthquake research. On top of saving stranded dolphins, we should find the cause for the tragedy in order to avoid them in the future and to be prepared when it occurs again,” he explained.
But according to Erlinton Olavare, Philippine Institute of Volcanology and Seismology (PHIVOLCS) science research specialist, “no significant event was recorded by their stations in Bolinao, Sta. Cruz and Lubag, near Pilar at the time the dolphins were stranded Tuesday.”
Department of Environment and Natural Resources Secretary Jose L. Atienza, Jr. said Bataan Gov. Enrique “Tet” Garcia on Wednesday confirmed there was dynamite fishing in his province. “I asked him [Garcia] and he confirmed it. He also said he was battling this illegal activity,” said Atienza. “The causes of the acoustic trauma could have been sound waves caused by dynamite fishing or sounds emitted by passing ships or seaquakes,” Gov. Garcia said.
“Dolphins are a ‘cohesive’ group and that they follow where their leader takes them. If the leader of the dolphins was sick, then the animal could have committed a “navigational error” and led the rest of the group to shore,” said the Whale and Dolphin Conservation Society (WDCS).
“The pod of melon-headed whales (dolphins) on Manila Bay were injured by a rather nasty group of more than 120 undersea earthquakes. The swarm started with a small magnitude-4.5 event on December 21, 2008. Things got red-hot on January 3, 2009 when a magnitude-7.6 event erupted near the water’s edge on Papua Island in Indonesia, 700 miles southeast of Davao City in Mindanao. The 7.6 magnitude quake was followed by more than 120 major aftershocks each one capable by itself of inflicting injury on a pod of dolphins,” said Capt. David Williams, a retired marine mammal researcher, a commercial sea captain for 40 years and active whale conservationist.
Capt. Williams explained that whales and dolphins have small air sacs (pterygoid sinuses) that surround each inner ear and help then sense sound direction underwater. A damaged pterygoid air sac results in the loosing of echonavigation and echolocation. “In summary, my Seaquake Theory indicates that barotrauma, as a result of exposure to potent earthquake-induced changes in ambient pressure, solves the centuries-old mystery of why whales and dolphins mass-strand on beaches around the world,” Capt. Williams concluded.
An explosive blast and explosive decompression create a pressure wave that can induce barotrauma. The difference in pressure between internal organs and the outer surface of the body causes injuries to internal organs that contain gas, such as the lungs, gastrointestinal tract, and ear.
According to the Natural History Museum experts, whale and dolphins can become confused, mis-read the Earth’s magnetic fields, fear certain sounds and get lost. Since 1913, it has investigated all strandings, more than 11,000 so far, and it runs the UK Whale and Dolphin Stranding Scheme.
New Zealand‘s Project Jonah has claimed that the largest recorded beach stranding was in 1918 when 1,000 pilot whales were stranded on New Zealand’s Chatham Islands.
The last mass beaching in the Philippines was in 1956 when around 12 sperm whales were stranded in a coastal area in Capiz, amid at least 10 yearly strandings that happened in the country involving only one or two animals that were either sick or dying.
Last January this year, Filipino fishermen have also rescued an endangered sea cow. The fishermen aided the beached sea cow to the deep sea, according to the Worldwide Fund for Nature.
The Melon-headed whale (Peponocephala electra; many-toothed blackfish and electra dolphin) is a cetacean of the oceanic dolphin family (Delphinidae). As small members of the dolphingroup, it is closely related to the Pygmy Killer Whale and Pilot Whale, and collectively these dolphin species are known by the common name blackfish.
The tender mammal can grow up to 2.7 meters (9 feet) and weigh as much as 210 kilograms (460pounds). With black triangular “mask” on its face, it appears dark gray to black in color, has no discernible beak and its head is shaped like a rounded melon, thus the name. Its primary diet is squid and fish. The Melon-headed whale lives well off-shore in all the world’s tropical and sub-tropical oceans.
At the northern fringes of its range it may also be found in the warm currents of temperate waters. Ordinarily, however, it is found beyond the continental shelf between 20° S and 20° N. The Melon-headed whale is widespread throughout the world’s tropical waters, although not often seen by humans on account of its preference for deep water. It has been found in Ireland, Hawaii and Cebu, in the Philippines.
As social species, they are covered by the Marine Mammal Protection Act of 1972 in the United States. In July 2004, between 150 and 200 melon-headed whales occupied the shallow waters of Kauai island in Hawaii for over 28 hours, after which, they were rescued and guided to deeper water. This incident may have been related to nearby United States Navy sonar exercise.
The International Union for Conservation of Nature (IUCN) which includes the melon-headed whales in its Red List of threatened species said that the number of whales involved in mass stranding had increased in the last 30 years.
“The melon-headed whales are likely to be “vulnerable” to loud sounds, such as those generated by navy sonar and seismic exploration. Evidence from stranded whales also has indicated that they may have died after swallowing plastic items. It has been predicted that the whales will be affected by global climate change, but the impact is still unclear,” the IUCN explained.
Due to the damage by Hurricane Katrina and subsequent flooding, a number of colleges and universities in the New Orleans metropolitan area will not be able to hold classes for the fall 2005 semester. It is estimated that 75,000 to 100,000 students have been displaced. [1]. In response, institutions across the United States and Canada are offering late registration for displaced students so that their academic progress is not unduly delayed. Some are offering free or reduced admission to displaced students. At some universities, especially state universities, this offer is limited to residents of the area.
Seasonal wedding flowers from Dublin Wholesalers
by
Diggory James
Adorning a place with flowers brings an aesthetic sense and beautifies the place. As the old saying goes a thing of beauty is a joy forever, is very true since flowers bring in a lot of freshness. Flowers play an integral part in a wedding ceremony, funeral, christening or any tradition all over the world. Different places of the world celebrate happiness with different kinds of flowers. You can uplift a gloomy face with a bouquet of flowers.
The renowned flower wholesalers cater to all the specified requirement of the occasion and the flowers are delivered on time. Quality and service is a constant factor with these wholesalers. They give in their best effort to deliver the flowers on time. People can call in from anywhere in the world and the flowers would be delivered at their doorstep within the specified day. Carnations, spray, roses, orchids, calla lily and gerbera and some of the flowers on demand. The florist supplies to the market and from there the buyers buy. The flower wholesalers have their share of profit and then the florist. This business has a significant market in the corporate world, social events and cultural program for the various decorations. It is organized by the event managers for dcor in hotels, shows, parties, lobbies, reception tables and centerpieces. In India the major requirement of flower in every household is for the daily paring. The wholesalers sell bulk flowers to different people in the trade. The florist buys it from the wholesalers and uses it for production and trading. It includes flower care, flower arranging, merchandising and supplying. Floral designing is an art which can be adapted by the florist in a vase, basket or bouquet according to the customers requirement. They should learn the technique of creating flower arrangements. The various sources of fresh flowers are through local growers, wholesalers and flower auctions. Internationally the reputed flower auctions take place at Elsmere, Holland, Dubai flower center, and the Ota market in Tokyo, Japan. Flower wholesalers are present in American cities like New York, Boston and San Francisco. Typically a florist supplies
after sorting out seasonal and holiday flowers. For different cultural and social events, different flower patterns are being used.
In todays web world, a very significant factor with the wholesalers is that the ongoing tradition of buying flowers from florist is dying fast. Customers are ordering online and delivery is made fast and on the given time. Online flower delivery service is taking the world by storm. Flower wholesalers
are finding it hard to sustain their selling to the fullest as the sale of flowers through florist have gone down by 20%. The online market is vast grasping the outdoor bazaar. But the joy of buying flowers by feeling it is indescribable. The sight of the fresh flowers brings instant joy.
Diggory James has been researching in the field of Natural beauty, He has published articles in Natural beauty specially
wedding flowers
. You can know more on Flower Wholesalers by visiting
barendsens.com/
.
Article Source:
ArticleRich.com
Friday, February 6, 2009
Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.
Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.
Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.
The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.
The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”
“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.
With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.
“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.
The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.
“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.
According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.
“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.
Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.
The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.
Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.
Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.
“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.
A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.
“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.
“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.
McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.
Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.
According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.
According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.
“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”
Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.
Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.
On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.
Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.
Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.
Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.
In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.
Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.
Sunday, October 22, 2006
With online gaming in persistent worlds becoming more prevalent, a US congressional committee has begun to look into the tax implications of these booming online economies. Games such as World of Warcraft and Second Life have large player driven economic systems in which – either following the rules or against them – real world currencies are exchanged for in-game currencies. With the GDP of some of these economies rivaling that of some small countries, the US government is wondering if it is missing out on a potential source of tax revenue: or as some gamers might put it, the IRS is asking “You buy gold?”.
In cases where exchange of a real world currency for in-game currency is permitted by the rules of the game, some of these online games such as Second Life require that players report any income generated by these means to his or her government. In most on-line games however, a black market exists where players buy and sell in-game currencies in direct violation of the game’s rules; situations involving black markets are notoriously hard to tax.
Compounding the issue of currency exchange is the existence of in-game assets. In the real world if someone wins a luxury vehicle, he or she is expected to pay a capital gains tax on his or her winnings. If a 40 person “raid” in World of Warcraft gets a rare “drop,” worth up to thousands of dollars if sold illegally, should they be required to pay a capital gains tax?
Even if the issue of capital gains is ignored, there is still the matter of sales tax. In many of these games, non-player characters and players alike sell items to one another. If sales tax is to be applied, at what rate should it be charged and to what State does it go? Questions such as these have just recently been answered in much less hazy situations such as online versions of brick and mortar establishments.
Dan Miller, senior economist for the Joint Economic Committee had this to say on the issue, “I found that talking about this issue with some of the other economists on the committee, they are not really familiar with what a virtual economy is. The idea of Second Life or World of Warcraft or some of these other synthetic universes, they have trouble wrapping their head around it. So there’s an educational hurdle to overcome here.”
The preliminary findings of the committee state that virtual economies deserve clarification of existing tax laws, not new taxes.
Tuesday, February 20, 2007
The government of Cuba decided to change the OS on thousands of its computers. These will run on GNU/Linux instead of Windows. This step made by the Cuban government raises tensions between the country and the U.S. – based company Microsoft.
The idea was welcomed by several Cuban ministers. This includes Ramiro Valdez, communication minister, who at a technology conference stated his position towards moving to free software. Richard Stallman, heading the Free Software Foundation, criticized the proprietary software saying that today it is rather insecure, and that unlikeproprietary software, free software develops democratically under the control of its users.
Heading one of the largest universities in Cuba, Hector Rodriguez also showed his positive attitude towards the migration of the country to free software. He outlined that Cuban customs service has already moved to Linux and several ministries are still to migrate. Among them are the ministries of culture, of higher education and of communication.
Although it will take some time for Cuba to move to free software, Rodriguez, as quoted by the Associated Press, declined to state the time it will take for the government of Cuba to move entirely to GNU/Linux. The pace of migrating to free software and open source software is very fast in Cuba.
GNU/Linux has been adopted as an operating system by millions of computer enthusiasts around the world, and a number of local, regional and national governments have also advocated its adoption.
Submitted by: Kaye Marks
I know it is sometimes hard to hook people to read marketing postcards. In most cases, people think of postcards for marketing just like any other commercial type of unsolicited junk mail.
This hampers most of the progress that marketing color postcards have to offer. However, if you yourself plan to print your own, then you are in luck. I am going to teach you here the best ways to hook people into reading your cards and overcome these problems. Be it a commercial or personal postcard, these tricks should help you gain your reader attention immediately and of course get your message across easily.
1.Image teasers The easiest way to hook people to reading is by using image teasers. This does not mean just using beautiful looking images. This means having specially compose image teasers that entice people to look at it. It can be a beautiful or handsome model beckoning the reader to something, or maybe it is a silhouetted image of some mysterious looking gift. By teasing just a bit and implying a lot, more people will be reading them front and back.
2.Learning teasers Another good hook and teaser are learning teasers. These ones promise knowledge to their readers. It might be a promise of a few tips and tricks or maybe even some professional secrets that will be shared. Whatever the case, the lure of knowledge has always attracted many people to go through it. Just promise some kind of significant learning experience and watch as they look through your whole colour postcard print. Of course, you should deliver on that promise every time.
3.Urgent teasers When the sense of urgency is strategically placed, it is also consider a special hook for marketing. Urgent situations typically cause people to make quick decisions when it comes to marketing. So if you tell readers to hurry! This offer is only until… or something similar, it is easily possible to get all of your readers to read your marketing material. Make sure that sense of urgency is predominant in the cover and people respond as quickly as possible so that they do not miss an opportunity.
4.Freebie teasers Nobody wants to pass on something free or discounted. That is why one of the best hooks is the freebie teaser. By offering people the chance to win free items, or get lots of discounts on your products, you can easily catch their attention and encourage them to read your whole marketing offer in your custom postcards. A big sign that says FREE or even 50% discount is already very attractive for most, even if there are obvious provisions. Used wisely, this can really get responses that it needs for better marketing.
5.Life changing teasers Finally, we have life changing teasers. These teasers promise a change in the life of the reader if they just read them front and back. Everybody wants to change their lives one time or another, and you will get tons of those kinds of readers if you use this kind of teaser.
That is how you can hook people into reading more of your prints. Just make sure that you deliver on all your promises and all these hooks should work amazingly.
About the Author: Kaye Z. Marks is an avid writer and follower of the developments in print postcards or postcard printing that help businesses in their marketing and advertising campaigns. Visit
unitedgraphics.com/Product/postcards
for more information.
Source:
isnare.com
Permanent Link:
isnare.com/?aid=830490&ca=Business
Thursday, March 16, 2006
Anti-war demonstrators in Sydney, Australia on Thursday dubbed U.S. Secretary of State Dr Condoleezza Rice a “war criminal” and “murderer.” Two protesters were evicted and five people were arrested during protests against the U.S.-led invasion of Iraq.
Dr Rice, on a three-day trip to Australia, said she understood why people found it hard to be positive about Iraq when all they saw on their television screens was violence.
Soon after Rice began her speech at the University of Sydney’s Conservatorium of Music, two protesters shouted from the rear of the auditorium, “Condoleezza Rice, you are a war criminal,” and “Iraqi blood is on your hands and you cannot wash that blood away.” Standing with their palms towards her, the young man and woman repeated their accusation until security intervened to remove them from the hall.
About 15 minutes into Rice’s address, a third protester appeared at a balcony door, interrupting her speech as she referred to freedom. “What kind of freedom are you talking about? You are a murderer,” said the demonstrator before he was quietly escorted from the hall. “I’m very glad to see that democracy is well and alive here at the university,” she said.
In her speech, Rice sought to justify the U.S. occupation of Iraq, describing Iraqis as now more free. One student asked about abuses committed by U.S. forces at the Abu Ghraib prison in Iraq. She said the abuses had made her “sick to her stomach.” However, she defended Guantanamo Bay, Cuba, where human rights groups say detainees are held in inhumane conditions and in detention flouting international laws.
Before Rice began her speech, about 50 protesters were gathered at the front gates of the Conservatorium. The group were confronted by police on horseback and by police dogs. Police used the horses to charge into the group of activists and push them back, as a police helicopter hovered.
A police spokeswoman said the group was blocking pedestrian access to the building and that police had spent more than 20 minutes warning them to move. The police then moved in and pushed the crowd back 20 metres. Police say five people have been charged with “hindering police in the execution of their duties.”
The “Stop the War Coalition” says Rice is a “war criminal” and is not welcome in Australia. The group’s spokeswoman, Anna Samson, says the protest is one of many planned in the lead-up to the third anniversary of the invasion and occupation of Iraq on March 20.
Paddy Gibson, from the University of Sydney’s Student’s Council, says the protest is in opposition to the Iraq war, and to the use of the University of Sydney’s campus to host Rice, “the most powerful woman in the world,” who they say is a war criminal. “They’re saying, ‘… you’ve got Sydney Uni’s support to stand up and peddle your murderous hate speeches,’ which is what we see it,” he said.
“You’ve got 180,000 people killed, as we said, for no other reason than strategic control of the region’s oil resources. And the anti-Muslim racism that’s been whipped up to justify this war is being felt by Sydney University students,” said Mr Gibson.